Recently, our company officially announced the establishment of a new subsidiary in Dandong, a renowned international border city in China often referred to as the "Oriental Geneva." This strategic move represents a significant milestone in our company’s ongoing global expansion and trade optimization strategy. By leveraging Dandong's unique geographic location, advanced logistics infrastructure, and profound industrial heritage, the new subsidiary is set to become a pivotal hub for cross-border watch research, development, production, and distribution. This initiative aims to provide global consumers with higher efficiency, superior quality, and more diversified watch products, positioning the brand at the forefront of the international watch industry.
One of the primary reasons for selecting Dandong as the site for our new subsidiary is its unparalleled logistics advantages. As a core border city connecting Northeast China to Northeast Asia, Dandong has cultivated a sophisticated and multi-dimensional transportation network that integrates air, rail, sea, and road transport. This network not only facilitates fast and efficient trade but also significantly reduces cross-border logistics costs, making our products more competitive in international markets.
Aviation Hub: Dandong Langtou International Airport serves as a key aviation gateway for both domestic and international logistics. With multiple domestic trunk lines and direct international cargo routes, goods can be transported quickly to major global trade hubs, effectively shortening international transit times and ensuring timely delivery to overseas customers.
High-Speed Railway Artery: Dandong is connected by major railway lines, including the Shen Dan High-Speed Railway and the Dan Da Fast Railway. These railways enable rapid, two-hour connectivity to regional logistics centers in Shenyang and Dalian, while also linking the city to China’s national railway freight network. This seamless integration facilitates efficient movement of raw materials and finished products across the country and beyond.
Shipping Channels: Dandong Port, one of the most important open ports in northern China, is equipped with multiple berths capable of handling ships of tens of thousands of tons. This allows for direct maritime shipments to key markets in Japan, South Korea, Southeast Asia, Europe, and the Americas. Compared to inland cities, shipping costs from Dandong can be reduced by 15% to 20%, creating a significant cost advantage for cross-border trade.
Highway Network: Dandong’s road infrastructure is equally impressive. Major expressways such as Danfu Expressway and Heda Expressway form a comprehensive highway network that not only covers Northeast China but also extends across the country. Additionally, these roads connect with border routes along China and North Korea, facilitating land-based cross-border trade. The combination of air, rail, sea, and road transport ensures a three-dimensional logistics network that maximizes efficiency while controlling costs, supporting rapid market penetration and competitive pricing for our watch products.
Empowering Industrial Heritage: Reviving the Watchmaking Legacy of "Oriental Geneva"
Beyond logistics, Dandong’s rich history in watchmaking is another key factor in our site selection. Often hailed as the cradle of China’s watchmaking industry, the city has a long-standing reputation for precision craftsmanship. From the establishment of Antong Watch Factory in the 1950s to Peacock Watch’s pioneering mass production of tourbillon watch cores, Dandong has cultivated decades of industry expertise. At its peak, the city produced up to 3.8 million watch movements annually, earning it the title "Peacock Watch, Hard to Find a Watch" and solidifying its reputation as the "Geneva of the East."
Today, Dandong retains a complete and mature watch industry chain. This includes precision component manufacturing, movement assembly, professional equipment upgrades, and the mentorship of senior watchmakers. The decades-long accumulation of technical expertise and skilled talent provides a solid foundation for our company’s operations. The city also faces a national shortage of watchmaking professionals, making it an ideal location to attract and retain top-tier technical talent. By integrating local expertise with our global brand vision, we aim to establish a modern watch manufacturing base that seamlessly combines research and development, production, and quality testing.
Strategic Product Focus and Global Market Integration
Our new subsidiary will prioritize the development of key product lines, including retro luxury women’s watches and highly customizable timepieces. Leveraging Dandong’s industrial and logistical advantages, the operational model will follow a strategy of “localized research and development, intensive production, and global logistics.” This approach ensures that products not only reflect the artistry and precision of Eastern craftsmanship but also meet the tastes and standards of international consumers.
The establishment of this new hub will enable our brand to expand its reach in Northeast Asia and global markets. Simultaneously, it will contribute to the internationalization and modernization of Dandong’s watch industry. By integrating industry chain resources, the subsidiary will foster a collaborative ecosystem of “industry + logistics + trade,” driving innovation and efficiency throughout the supply chain.
Currently, site selection and team recruitment are progressing steadily, with the company expected to commence operations in 2026. With Dandong as the strategic hub, we aim to deepen our global presence and deliver timepieces that combine Eastern craftsmanship with international design aesthetics. This initiative represents a new chapter in cross-border trade, industrial heritage, and global market integration, positioning the company as a leader in the international watch industry.
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